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Idea

Submitted on Mon, 09 Jan 2012 21:35:36 GMT.

Overview

There is currently a lack of awareness and information about local sport games in the Fingal area (starting times, locations, commentary, stats, etc).  We address this issue with a new software application that allows users to browse match programmes for live matches in their community.  The users can now accurately search the fingal community database of Fingal pitches for information and updates on live matches through the LocalMascot App.

The App is free and provides fixture lists, match venues and times, cancellations and league tables.  It will provide up-to-the-minute scores, match results including match reports and news headlines.  Very importantly the app facilitates the provision of minute-by-minute updates on live matches.  The app will become an essential resource for all local sports organisers, mentors and fans, including local community activists and loving parents supporting their children.

In addition to team info, top scorers and match day team selections the app also lets people know what matches are being played nearby.

The interface which is extremely simple caters for all types of users, young and old.  LocalMascot is to be built as an open source application, similar to the likes of Wikipedia, allowing all people to log on and add and edit data.  Officials will have a password to log on and update the results, including goal scorers and other factual information.  Parents and other supporters can upload live comments during a match or a post match commentary.  The post match commentary has a blog layout while the live commentary works in a live scroll, similar to facebook status updates.  These real time updates can be viewed by parents and supporters who could not make it to the games but want to read/see the highlights.

LocalMascot will promote local sports and boost community spirit, while increasing attendance numbers.  A nice spin off is that it will make local heroes of players.  There can, for instance, be an awards ceremony at the end of the year for top goal scorer, the player who played the most matches etc.

Another positive feature of the app is that it can highlight when matches are cancelled and can send messages to coaches, parents and players, saving money on calls and texts and also saving carbon emissions from wasted journeys.

The app also has a history section to allow people flick back through results and match and league information from previous seasons.

The app itself is both free to download to your smartphone and free to use online.  It generates its revenue from advertising and sponsorship.  Due to the local nature of the app which allows advertising to be targeted directly at the people within a business’s catchment area, the advertising slots on it are valuable.  This valuable advertising space in conjunction with the low running costs, due to the nature of the app, make LocalMascot a very valuable facility.

Although initially aimed at the Fingal area the idea can be rolled out across Dublin, the rest of Ireland and then the majority of countries worldwide.  Its global potential for the creation of a global online community will help with such things as cross-border sporting events.

Comments

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